During these challenging economic times, it is important that we maintain and nurture the local businesses that provide vital employment, tax revenue and the goods and services we need. Where we spend our money really does matter. When we spend a dollar at a local business, it recirculates in our community more often and more quickly than if we'd spend that dollar at a non-local business - up to six times more. This means more people are getting a paycheck, paying their rent, and purchasing goods and services they need from other local businesses. This is the primary reason why buying from local businesses is better for our local economy.
Join together with over one hundred local businesses in this year’s Buy Local Week, as we work together to keep our local economy going.
We have 3 primary goals with the Colorado Local First campaign and Buy Local Week:
- Raise awareness of the importance of local businesses
- Impact people’s spending habits to consider local first
- Build our Local First brand recognition
Campaign Components
Buy Local Week November 28 - December 5
Involve community in patronizing local businesses during biggest retail shopping week of the year. Leverage Mayoral “Buy Local Week”proclamation for media attention.
Local Business Directory
The resource for discovering and connecting with Colorado-based businesses. Share your story and build your reputation as a great local company.
Media Campaign
Print Ads, RTD signs, radio interviews and other traditional media along with grass-roots efforts to spread the word, promote the directory, and build our shared brand recognition. Current media exposure for Colorado Local First and Buy Local Week includes:
- Ads on the tails of 50 RTD buses in the Denver area for November: total impressions over 13.5 mil
- Denver Post insert for Buy Local Week on Sunday, November 23rd in 50,000 papers
- 1/4 page print ads in The Onion for three weeks prior to Buy Local Week: 165,000 issues
- Full week of KGNU radio underwriting spots during their most-listened to times
...and more!
Member Materials
Posters, counter cards, window decals, stickers and more to display in your business and sell in your store (see images below)
Special Events
Let us know of special promotions or events at your business during Buy Local Week, and we’ll help spread the word!
How to Participate
1. Become a member of the Mile High Business Alliance as a business or individual (for around the cost of one month's telephone bill)
2. Use the Colorado Local First logo in your own materials (MHBA members)
3. Hang CLF posters in your place of business and give out the counter cards we provide (see below) (MHBA members)
4. Sell CLF t-shirts and stickers in your store
5. Spread the word about Buy Local Week to your vendors, colleagues and networks
6. Keep your directory listing up-to-date, and ask your customers to leave a review (MHBA members)
7. Join us at the Buy Local Week celebration event on December 1st
Campaign Materials
These are just a few of the campaign materials we're using to promote Buy Local Week. These materials are available for free to members of the Mile High Business Alliance. Get involved now by joining the MHBA! (membership starts at only $150 per year)
12x18 Poster
4.25x5.25 Counter Cards
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MHBA Member Window Clings
